As one of the largest names in the industry, the Caremark brand has become synonymous with home care. Here we look at why.
The company has 18 years of history behind it, and over those years, it’s held its tagline of ‘The Mark of Excellent Care’ in high regard. After all, fundamental to any business success is the quality of the product or service, and Caremark prides itself on delivering ‘excellent care’.
Home care is though, a very crowded market, so how does Caremark stand out from the crowd?
Initially, the product is key. Caremark accepts nothing less than the delivery of excellent care. They run a mandatory 8-day induction course to instil these values into new franchise owners. And multiple and continual quality compliance touchpoints thereafter ensure quality of care is nothing short of ‘excellent!’ After all, loyal customers only come with excellent service!
The promotion of this well recognised brand to relevant target markets comes next. With a solid foundation and great brand awareness, it’s Caremark’s marketing team that share their message with the masses.
A central marketing campaign to promote the brand and the service on a national basis helps to keep the brand front of mind. The marketing team also equip all franchise owners with local marketing plans and recommendations so that they can carry out their own effective marketing plans too.
All marketing material is created with the customer in mind. That tagline of ‘The Mark of Excellent Care’ resonates with potential customers who are seeking dependable and compassionate care for their loved ones. The use of relatable and heart-warming images reaches out to potential customers and really showcases what the company does. That ‘excellence’ message is further cemented by the use of customer testimonials and sharing real-life stories of ‘excellent care.’ All of this is backed up with a brand image that is professional and safe, yet fun and cheery; one that gets attention and stands out.
The promotion of this message happens in the right places too. Clever marketing tactics ensure the right people are seeing this message in the right place, at the right time and the right number of times – encouraging them to take action and make an enquiry with the large network of franchise offices.
It’s about consistency. For nearly two decades, Caremark has continually reinforced “The Mark of EXCELLENT care” across every touchpoint – from marketing materials and franchise owner training to public relations and community engagement. This relentless repetition builds a powerful and enduring association between Caremark and exceptional care.
It’s the power of repetition working its magic, attracting more qualified leads and propelling their franchise owners towards sustained success.
More Than Words:
Caremark’s most recent video showcases why “The Mark of EXCELLENT care” resonates.
Enter Care assistant with customers video.
Through compelling storytelling and showcasing real-life interactions and heart-warming moments, Caremark has captured what exactly what they’re about. The genuine connections forged between Care Assistants and customers, the dedication and compassion woven into every interaction, and the unwavering commitment to exceeding expectations, really sets them apart.
This video and a whole host of marketing and promotional material is shared nationwide as part of Caremark’s marketing strategy, and also made available to every office to share on a local level too.
