Same aim but different name

The re-naming of the Helen O’Grady Drama Academy to Drama Kids has been hailed ‘a resounding success.

Same aim but different name

A little over six months ago, it was decided to change the name of the Helen O’Grady Drama Academy to Drama Kids. This re-naming and re-branding exercise was the decision of Trafalgar Entertainment, which acquired the children’s drama school in the UK three years ago.

The group marketing director of Woking-based Trafalgar Entertainment, Jo Scalpello, explained the reason behind this move. She said: “While our programme is still all about developing confidence, communication and creativity, the new name and eye-catching logo will pave the way for the next chapter of the company’s history.”

And more than half a year later, this re-branding has been described as ‘a resounding success’. Becky Goodfield, the chief operating officer of Drama Kids, admitted: “We couldn’t have hoped for a better response. 

“We’ve had exceptional buy-in from both parents and students. Despite introducing a new name and a new logo, we’ve remained steadfast in delivering the same outstanding programme.

“From both a customer and franchisee perspective, it was well-received because, fundamentally, nothing changed except our new visual identity. As we reflect on these past few months, I’m immensely proud of what Drama Kids has achieved. 

“Our commitment to excellence, and providing top-quality drama education for children, has never wavered. With the momentum of our rebrand propelling us forward, I’m confident we’ll continue to reach new heights and inspire countless many more young minds for years to come.”

And one franchisee who is delighted with the switch is Florence Tolson. Florence has been the Principal of Drama Kids Cardiff City & Caerphilly since 2021 and she says: “Now that we’ve rebranded, it has given the brand a massive new lease of life. 

“Whether you’ve been a franchisee for 40 years or three months, being a Drama Kids franchisee is exciting, and I think the re-brand has helped. It remains a fantastic curriculum and, across my entire academy, we’ve witnessed a significant increase in enquiries, and enrolled many more students. It’s just boomed.”

About: The Helen O’Grady Drama Academy was founded in Australia in 1979, welcoming children aged between five and 18 years through its doors. Helen was a trained drama teacher and actress and, during the past 45 years, the company has grown globally. Her aim was to give children a positive approach to life, greater confidence and self-esteem, while developing verbal communication skills and improving their social interaction. Internationally, the franchise has reached every continent.

To find out more about franchise opportunities with Drama Kids, please click here. Alternatively, ring 02920 462540 or email [email protected].

Andy Swales
Andy Swales