Restaurant brand Subway®, has confirmed it’s introducing “Fresh Forward 2.0.” Rolling out globally in 2025, the next iteration of its global restaurant image is designed to further enhance the guest experience, improve convenience and help drive franchisee profitability.
Since the launch of the initial Fresh Forward design in 2017, over 20,000 restaurants worldwide have remodelled or built new locations in Subway’s modern image, helping reset brand perceptions, grow sales, and reenergise franchisees and their teams. Fresh Forward 2.0, builds on that foundation, with added brand personality and vibrant décor elements, including bold wall graphics, localised messages and signage, elevated lighting, and warmer wood tones, as well as better support of Subway’s growing digital sales channels.
Mike Kehoe, Global Chief Development Officer of Subway said: “When Subway first launched Fresh Forward, it was more than just a remodel—it was a complete refresh and a competitive necessity for attracting guests and building pride among our restaurant teams.”
He added: “Fresh Forward 2.0 is an exciting evolution of the design, ensuring we continue to future proof our business and deliver on our brand promises of experience and convenience for both our guests and franchisees.”
The concept has been tested across all regions and has received overwhelmingly positive feedback from guests, franchisees and their team members. In concept testing, guests reported the new design significantly increases their likelihood to dine in and visit Subway restaurants again.
In addition to improving the overall ambiance of Subway restaurants, Fresh Forward 2.0 supports the acceleration of Subway’s digital transformation journey. Self-serve kiosks, order ready screens and kitchen display systems are currently being tested in markets around the world, offering added convenience for guests and streamlining restaurant operations for franchisees and their teams.
“Each restaurant design has represented a significant milestone for Subway, leading us to where we are today,” said Kehoe. “Fresh Forward 2.0 stands out as a design with the potential to make the greatest impact on our guests and franchisees as it brings our marketing, culinary and digital efforts to the forefront.”
In the coming months, Fresh Forward 2.0 locations will begin rolling out around the world. Early adopters will showcase the new design in countries such as the U.S., UK, Germany, France, Saudi Arabia, Panama and Australia.
At the coal face, meanwhile, Andre Loffler, EMEA franchisee put it the following way:“With its modern and fresh décor and integration of digital, Fresh Forward 2.0, represents a significant step forward for Subway and is quickly becoming a favourite for both guests and team members.
“Since remodelling, we’ve been able to compete more effectively in the market with my restaurants experiencing an immediate increase in sales. I look forward to rolling out the Fresh Forward 2.0 design to more of my restaurants in the future and continuing to improve the in-restaurant experience for guests and employees.”
Subway’s successful formula of freshly made-to-order sandwiches, wraps, salads and bowls is available to millions of guests across more than 100 countries and territories in nearly 37,000 restaurants. Every day.
