The clean revolution: How eCommerce is transforming domestic cleaning

Imagine booking house cleaning as easily as ordering a pizza. That's the power of eCommerce in the Merry Maids world!

The Clean Revolution: How eCommerce is Transforming Domestic Cleaning

Let’s dive into how the Merry Maids eCommerce offering is making life easier for both franchise partners and their customers.

24/7 Convenience 

Gone are the days of playing phone tag between customers and franchise partners. 

With eCommerce, customers can book a clean any time, day or night. If they’re motivated at 2 AM to schedule that long-overdue deep clean? No problem!

In fact, 34% of all eComm bookings in 2024 have come outside of standard office hours, allowing franchise partners to secure cleans that may not have otherwise been booked.

Transparent Pricing 

The eCommerce offer lets customers see exact prices upfront. No more surprises, haggling or awkward conversations about fees. 

Customers know what they’re paying before they click “book and schedule.”

Customised Services

The Merry Maids eCommerce offering allows customers the flexibility to pick and choose services. 

Want extra attention on the kitchen but don’t need the guest room touched? Easy to arrange with just a few clicks.

Need the oven cleaned or a multiple pack of that deluxe toilet tissue delivered with your next clean? Not a problem, add it to the booking with a few simple clicks.

Customised services not only help the customer to get what they need; they also help to increase average customer spend. Win – Win.

Efficient Scheduling 

As eCommerce customers are prepaying and prescheduling their clean, managing the team’s time is a breeze. Leading to more jobs done and happier customers.

Merry Maids eCommerce bookings have shown to have a reduced propensity to cancel or reschedule their clean with less than 1% doing so in 2024.

Secure Payments 

Online payments provide a safe and convenient solution for both parties. 

Maids no longer have to worry about cash holding or taking manual card payments. 

Helping to secure the payment in your account at the time of booking.

Data-Driven Improvements 

eCommerce collects valuable data. Merry Maids franchise partners use this data to improve their services, support their marketing and tailor offerings to what their customers want most.

In today’s fast-paced world, customers expect convenience and Merry Maids has embraced eCommerce to dust away the inconvenience and limitations of just using the phone. 

It’s making life easier for busy homeowners and helping franchise partners businesses shine. 

The future of cleaning is just a click away! Get your Investor Information Pack here.

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