Commenting on the numbers, Amran Sunner, co-founder and operations director of Wingers said : “We have enjoyed phenomenal trade over the past 12 months in our new restaurants but particularly at our established sites. Mainly, Wingers is a community based QSR and our franchisees have focused on building a loyal customer base around their stores.
He added: “We’ve also invested strategically in local marketing. Franchisees have been agile, promoting local offers to boost sales and we are onboard and actively engaged with all of the aggregators, with positive results from all stores involved.”
Case in point is Hednesford near Cannock. Set in a quiet residential area with just a Co-op on the parade it is one of the company’s top performers,, according to Sunner – largely due to developing a strong repeat customer base, based on good service.
The idea for Wingers was originally hatched during the pandemic, by Bill Sunner and sons Amran and Dylan, working out of a kitchen in Birmingham. Customers’ love for the tasty, buttermilk fried chicken meant Wingers quickly developed wings. The franchise now has eleven restaurants trading with five new openings already successfully launched this year.
By the end of 2024, Wingers’ goal is to open in 20 locations, with 50 store openings planned in the next four years. As a result, it is now inviting further franchise applications from QSR professionals and experienced business people in key development areas, including the North East and North West, on the M1 and M6 corridors and in cities like Manchester, Leeds and Sheffield. Wingers is also looking to expand in Scotland in Edinburgh and Glasgow.
The company offers a full turn-key offering, comprehensive training and support, simple operation with low staff overheads, a great menu and low cost of entry. The potential for excellent returns will really help a business take off.
