One of the UK’s leading franchises has begun the process of rebranding each and every one of its 300-plus outlets. During the next two years, Tax Assist Accountants will modernise their premises across the country, as the company takes the next step in the evolution of its successful brand.
Founded in Norwich during the mid-1990s, the TaxAssist network has expanded globally. Worldwide, the franchise has over 80,000 clients and more than 420 shops and offices. As well as operating for 29 years in the UK, TaxAssist Accountants has successfully launched in the Republic of Ireland, Australia, Canada and United States.
As for this rebranding programme, it will focus on UK outlets which currently total over 300. And the first shopfront to enjoy this change of image was one of the franchise’s offices in central London.
The TaxAssist Accountants’ business at Long Lane in Farringdon becomes the first of its offices to unveil the network’s fresh new look. And included in the makeover is the company’s new slogan ‘We can do more for you’.
Gary Bugdale, who runs the practice in Farringdon, said: “I’m delighted with the modernisation of the shopfront. The new look demonstrates how we can do more for our clients, and to support them towards a successful future.
“We will continue to focus on delivering friendly, personal, and expert advice that can be trusted. And feedback I’ve received from speaking to clients, regarding this rebrand, has been fantastic.
“Our new branding highlights the addition of financial planning, along with even more payroll and tax consulting services. It means businesses and individuals can now access expert advice at a local level – and all under one roof.”
TaxAssist’s Group Business Development Director says these changes will allow the company to better promote its wide range of financial services, which are growing by the year.
James Mattam explained: “The evolution of our brand follows an extensive customer research project. We’ve listened to views from those in our network, including clients and focus groups.
“We know that people want and need more from their accountant. Ultimately, our research identified that our previous branding did not reflect the full range of innovative and personalised services that we offer to both business owners and individuals.
“Our network has enthusiastically embraced these changes, with the new branding expected to increase client attraction and retention. Together, we are confident that the new innovative and impactful design sets the network up for an even more successful future.”
