Four UK franchises have signed up with Sky’s AdSmart service, to launch their latest television campaigns. AdSmart is a digital-led technology that enables advertisers to reach relevant audiences. Ever-evolving, this service can even be used to target specific local post codes.
The four franchises in question are: Snap Fitness, Caprinos, Mathnasium and ART-K. AdSmart has been working closely with the franchise industry for the past 18 months, helping businesses to understand the opportunities that the service has to offer.
AdSmart is currently a supplier member of the British Franchise Association (BFA) and Kurt Edwards, a business specialist with Sky, said: “We now work with over 30 leading UK franchise brands.
“These companies are discovering that TV has never been more affordable and accessible. It also helps to make franchisees famous at a local level.”
Thanks to AdSmart, adverts can target households within a specific radius of a franchisee. This is often defined by postcode territories or regional UK maps. AdSmart technology also offers franchisors the ability to track performance of their TV campaigns.
The service provides free evaluations, which demonstrate to franchisees the impact that television has had on their sales performances. Sarah Townend, the marketing director of Snap Fitness, said: “This is the second time we have run campaigns with AdSmart.
“This will support our franchisees across the network and continue to strengthen our brand in this competitive market. AdSmart allows us to target households using Sky data and we can see the sales that have been generated by using their evaluation tools.”
Louise Young, head of marketing at Mathnasium, added: “We are delighted to be working with Sky’s AdSmart again. Last year we enjoyed fantastic results from our initial TV campaign, and so we decided to run a similar one again this year.
“It commences with the start of the new school year. It’s highly targeted and Sky’s evaluation tools allow us to show our franchisees the return on their investment.”
About AdSmart from Sky
AdSmart is a market-leading platform that enables brands to advertise on television by focusing on audiences that matter to them. This revolutionary technology means a brand can reach homes based on specific data, such as a postcode, distance from nearest store, size and age of households or lifestyle attributes. By only targeting audiences that matter to the business, brands can be assured that their advertising will be relevant and maximised. AdSmart was launched in 2014, since when over 2,000 brands have signed-up to run TV campaigns. To discover more about AdSmart, please visit https://www.adsmartfromsky.co.uk/.