Franchise organisations can empower their franchisees by providing tools that allow for the customisation of calls to action and contact details. One significant innovation in this space is the development of print portals that enable on-demand printing, allowing franchisees to produce personalised marketing materials quickly and easily. The next stage from the print portal is the print portal for video. Solutions like ShoutOut enable franchisees to create tailored social content and corporate videos effortlessly.
Empowering franchisees with print portals
Personalisation in marketing is vital for franchises aiming to connect with local audiences while maintaining a consistent brand image. Print portals are essential tools that allow franchisees to customise marketing materials such as flyers, brochures, and posters with their specific contact details and calls to action. These portals streamline the process, making it easy for franchisees to produce professional-quality, personalised materials on demand.
Print portals typically offer a user-friendly interface where franchisees can select templates, enter their information, and print materials instantly. This capability ensures that all marketing collateral aligns with the brand’s standards while addressing the unique needs of each local market. The ability to print on demand reduces waste, saves time, and ensures that franchisees always have the most current and relevant marketing materials at their disposal.
ShoutOut: The evolution to video personalisation
While print portals have revolutionised how franchisees manage their print marketing, the rise of digital media requires a similar solution for video content. ShoutOut has emerged as an innovative platform that fulfills this need, transforming how franchises approach video personalisation. Franchisees are able to personalise video assets such as social media posts and corporate videos with ease. The platform allows users to add local contact details and calls to action to pre-designed video assets. This functionality ensures that each franchise location can deliver personalised, relevant content to their audience without compromising the overall brand identity.
How ShoutOut works
The process of creating personalised videos with ShoutOut is straightforward and requires no advanced technical skills. Franchisors send out a link for franchisees to enter their specific details. This might include local contact information, special offers, or custom calls to action. Once the details are entered, ShoutOut generates a personalised video in just a few seconds.
This rapid production of personalised video content is a game-changer for franchisees. Video personalisation avoids the need for extensive video editing or external production resources, making it accessible for all franchisees. The ease and speed of creating customised videos ensure that franchisees can respond quickly to market changes, promotions, or local events, providing timely and relevant content to their customers.
This innovation not only enhances local marketing efforts but also ensures that franchises can maintain a cohesive brand identity while addressing the unique needs of their local markets. As digital marketing continues to evolve video portals will be indispensable for franchises aiming to stay ahead of the curve.
