The power of business coaching starts with helping people get the basics right. That’s why at ActionCOACH, they CARE about their members – their team, their franchise partners and the people they coach. So, what do they mean by CARE? The basics are simple: they provide Community, Accountability, Results and Education. Yet it takes a special team and continual investment to create and maintain this world-class membership environment.
Community
ActionCOACH builds their community by awarding exclusive franchise territories to like-minded people who buy in to their 14 Points of Culture. Whether it’s an abundant attitude or a sense of fun, their franchise partners enjoy being part of a community. With more than 200 Action Coaches in the UK, they’re helping thousands of business owners to be more, create more, achieve more and share more within their own teams, families and communities.
As part of a community, ActionCOACH gives its franchise partners and client members multiple opportunities to get together each year, virtually and in person. Sharing knowledge and experience between themselves and learning from world-class leaders is a given at any Action event but you may also be taken aback by how much fun members have at the same time!
ActionCOACH also takes giving back to the wider community seriously. Many franchise partners identify local charities, gifting their coaching time to improve fundraising efforts whilst effectively delivering support. On a national level, the ActionCOACH team set regular challenges to raise funds for nominated charities such as Children with Cancer – raising £40,000 in 2022. But they also have their eyes on the future with the ActionCOACH Foundation and the Young Entrepreneur Smart Start programme ensuring entrepreneurs from the age of 12 are mastering the basics of business.
Accountability
Challenges in the global economy mean forward-thinking business owners are willing to invest in business coaching to ensure the future of their company. Owning a business can be a lonely occupation and working with a business coach, who is their unreasonable friend, keeping them on track to do what they need to do to become successful, eradicates any feelings of being alone in their business and can be the difference between success and failure. As an Action Coach, you also have your own business coach, your own accountability partner, confidante and mentor.
How are Action members held accountable? They have action plans with smaller goals and actions chosen from the 3,500+ business growth strategies and tactics in the Action system, whether you are a franchise partner or a client – everyone is motivated to develop and progress. Not only do you have your coach holding you accountable, but you have a group of like-minded people encouraging and helping you to reach your personal and professional dreams.
Results
When you consider the journey someone goes on from taking up a sport to reach a significant level of success, their coaching over time shows a cumulative positive impact. This is similar in business too. Depending on your personal goals, you will measure results and define success with differing metrics but, ultimately, you will want to see results for your effort. Action franchise partners win because their clients win – business growth, increased profitability, better work-life balance are all common metrics.
Independent research firm WorkBuzz completed its annual survey of business owners working with an Action Coach in August 2022. The results from across a wide range of British industry sectors show the statistics are even more impressive than the previous year – a staggering 98% of business owners now say Action business coaching makes a positive difference to their lives.
The survey introduces the Client Advocacy Score (CAS) index – a reliable predictor of client satisfaction, client retention and the likelihood of referrals. Comparable to the Net Promoter Score (NPS), this key measurement is used to gauge the client’s overall satisfaction with the service, indicating whether ActionCOACH’s current coaching standard will convert into new leads and a higher revenue for the company. With universally renowned tech company Apple receiving an NPS score of 72 last year, ActionCOACH is proving the importance of business coaching exceeds any materialistic value. This year, the business received a CAS of 79.
In fact, ActionCOACH is so confident in the results their coaches support their client to achieve, they offer a money-back guarantee. Currently one of only four elite franchises – ActionCOACH, TaxAssist, Right at Home and Puddle Ducks – who have been rated 5-Star for Franchisee Satisfaction every year from 2013 to 2022 leaving them with 50 stars and 50 reasons for a potential franchisee to invest, ActionCOACH also offer a franchise partner guarantee to reach a minimum 6-figure annualised income by month 7 of launching their business coaching firm.
Education
It’s clear it does indeed take a special team and continual investment to create and maintain this world-class membership environment. That investment goes further than financial considerations. To effect change you need to grow through education. ActionCOACH instils a passion for learning and dedicates the time to make some of that learning easy to access.
Franchise partners and their teams have access to over 50 days a year of in-person and online development opportunities focusing on key areas of business like sales and marketing, mindset and coaching techniques. The Big Friday Finish welcomes world leaders in their field to speak to both franchise teams, their clients and now anyone subscribing to their YouTube channel. And in 2023, the annual business conference extravaganza, BizX, returns for its 11th year bringing more learning and more opportunities to attendees than ever before.
If you want to build a business with an organisation that cares, make a difference in your local community and you’re the kind of person who:
A) loves learning and helping other people succeed;
B) has enjoyed success in your career or sport; and
C) is willing to invest if you see substantial rewards can be made…
then find out more about becoming an Action Coach by enquiring at ActionCOACH.
