The franchisee comfort zone and how to avoid it

Many franchisors place great emphasis in their recruitment advertising on offering an improved 'work-life balance'.

The franchisee comfort zone and how to avoid it

First of all, you need to find a service provider worthy of such accolade. This will always be from personal experience due to its reputation for consistently under-promising and over-delivering.

Selecting the right accountant can be challenging, as a significant amount of trust rests on their shoulders. Franchisees may ask for referrals from friends or family but most will ask a potential franchisor for recommendations. It’s crucial to make the right choice, regardless of how you choose your accountant.

To begin with, you must find the right type of accountant, specifically a franchise accountant, as you are a franchise business with specific requirements. It’s essential to choose an accountant who has previous experience working in the industry, as local high street accountants typically lack that expertise. In addition, you should not be swayed by the promise of customized services, but instead, focus on quality and experience. Ideally, you want an accountant who is knowledgeable about franchising and can help save you time and money while being reliable and trustworthy.

The difference between a high street accountant and a franchise specialist is vast. While a high street accountant can provide general accounting services, they may not have the experience and knowledge required for franchise businesses. Therefore, it’s crucial to seek out the services of a franchise accountant who has experience and expertise in the sector. Such an accountant can advise you on the appropriate formation of your business, alert you to potential red flags before they arise, and provide sector-specific advice on reliefs, credits, and breaks.

When switching accountants, it’s vital to be confident in your decision. You don’t want an accountant who ignores your emails, doesn’t return calls, and doesn’t explain things in plain language. You need an accountant who is engaged, transparent, and an extension of your business. They should put your mind at ease, not give you sleepless nights.

Therefore, it’s best to look for a franchise accountant with plenty of industry experience and a personal touch. They should understand your needs, be proactive, and regularly communicate with you in a clear, concise, and non-patronizing manner. Peace of mind, should never be underestimated and once you’ve found that, you’re on to a winner and will have no issue with recommending them to your network.

Franchise accountants give franchisors peace of mind by having specialised knowledge and experience in the franchise industry. They understand the unique needs and challenges of franchise businesses and are able to provide tailored advice and support. Franchise accountants can help franchisors with various financial aspects of their business, including setting up the appropriate accounting systems, ensuring compliance with HMRC requirements, and providing guidance on financial reporting.

Additionally, franchise accountants can provide ongoing support to franchisors and franchisees, helping them to navigate complex financial issues and providing advice on financial planning and strategy. By working with a franchise accountant, franchisors can feel confident that their finances are being managed effectively and efficiently, allowing them to focus on the fun bits: growing their business and achieving their goals, knowing that their franchise network is in safe hands.

Franchisees may find comfort from a franchisor recommending their service provider of choice for several reasons:


The franchisor’s recommendation can instil trust in the franchisee that the service provider is reliable and competent. Franchisees may feel more confident that the recommended service provider will provide quality service since they have been vetted by the franchisor.


Many franchise agreements require franchisees to use the franchisor’s approved service providers, so having the franchisor recommend a service provider can save franchisees time and effort in finding their own.


The franchisor’s approved service providers may have experience working with franchise systems and can offer consistent service across all franchise locations. This can help ensure that the franchisee is receiving the same level of service as other franchisees in the system.


If a franchisor recommends a service provider, it may indicate that the franchisor is invested in the success of the franchisee. This support can be reassuring to franchisees, especially those who are new to the franchise system or who may be experiencing challenges.

Franchise networks often love franchise accountants that have been recommended by their franchisor as a provider of choice as they have familiarity with their Franchise Business Model: Franchise accountants who have experience working with franchise businesses have a deep understanding of the unique financial requirements and challenges associated with their individual franchise business model. This familiarity can help streamline financial processes, reduce errors, and optimize financial performance. The franchisor can ensure that all franchisees in the network are receiving consistent financial advice and services. This can help promote standardization across the network and minimize confusion or discrepancies between franchisees. The franchisor can extend this trust to the accountant and help build credibility for their services so the benefits are equally beneficial.

Franchise accountants recommended by the franchisor may have access to additional resources and support from the franchisor, such as training, marketing, or networking opportunities. This can help the accountant provide even better service to franchise clients.

In short, a franchisor recommending their service provider of choice can help franchisees feel confident that they are receiving quality service and support from trusted providers.

Additionally, choosing a franchise accountant like d&t, with an excellent reputation and 20+ years of experience, can be one of the best decisions you ever make.

Tony Bowman
Tony Bowman