If you want to boost your presence on social media, consistently posting content is essential as it impacts the algorithms that determine which content gets displayed to users.
Also, studies have shown that viral content typically triggers strong emotions among viewers, whether it’s wonder, humour, or surprise. Among all types of content, videos are more likely to go viral. BuzzSumo’s research found that videos on Facebook receive 135% more organic reach than photos.
So, how can you create regular video content when it’s time consuming to do so? One option is to collaborate with franchisees to produce content and tools like ShoutOut makes that simple to do. The platform makes it easy for you to produce branded videos automatically from user generated content. All you need to do is send out a link to Franchisees that enables them to record on a phone or computer and it then turn their video clips into fully branded content automatically. This removes a lot of the barriers to creating content as you do not have to edit the videos and add your branding in an editing system. It really is as easy as just filming a clip on your phone.
Collaborating with franchisees using ShoutOut can expand your reach to new audiences, as explained by marketing expert Gary Vaynerchuk, who emphasized that “Collaboration is key, as it provides opportunities for more shares and more visibility.”
Ordinarily, creating viral content demands time and effort, but by frequently posting videos and partnering with franchisees to ask them for content, you can increase your chances of achieving viral success. With ShoutOut, it’s simpler than ever to generate authentic quality content that resonates with viewers. Viral content is great for your brand and of course fantastic for your franchisees.
Don’t wait any longer; start collaborating and producing today!
