Unlock social media content with AI

Rebecca Newenham, a seasoned entrepreneur and franchise consultant, highlights the benefits of using AI tools like ChatGPT to generate social media content for your franchise

Unlock social media content with AI

Whether you’re a franchisee or a franchisor, creating social media content will likely be high on your to-do list. Social media is brilliant for building relationships with existing and potential clients or franchisees, allowing you to share your expertise and the personality behind your business. But, finding time to create social media content can be a huge challenge. Before you know it, it’s been weeks since you posted anything, and you can’t find the headspace to be creative. Fortunately, ChatGPT can help you generate content, enabling you to post regularly on social media and keep up with your core business. 

ChatGPT is an artificially intelligent platform that uses existing internet posts to answer questions and create content. 

A free service that anyone can access, ChatGPT can give you ideas for social media or write entire posts for you. Once logged in, you might start typing “suggestions for social media posts for an outsourcing agency” and see what the system offers. It might just get your creative juices flowing.

Some social media scheduling tools (like Hootsuite) have AI content generators aligned with awareness day calendars. Simply click on the prompt and allow it to write your content. Love Your Pet Day posts at your fingertips!

Before you copy and paste your AI-generated content into your social media platform, make sure you double-check.

Read the suggested post and ensure it is what you want to share with your followers. Ask yourself, is it really saying anything? A danger with ChatGPT is that it can generate posts with plenty of style but no substance. Is the content actually useful to your followers? Does it make the right point? 

ChatGPT takes its information from existing internet posts. If you have a different point of view or a new angle to share, ChatGPT won’t be able to incorporate it. For example, if you believe rising prices in your industry are a good thing, and your followers need to know about them, make sure that’s the point the post is making. 

Check the post for the tone of voice, too. ChatGPT content can be quite bland, as all its emotion is second-hand. Part of the benefit of social media is the opportunity to share the personality behind your brand and what makes you, your business or your franchise unique. Don’t be afraid to tweak your post until it sounds like you, not a robot. Trust your judgement. After all, you’re the person your followers want to engage with.

Remember, ChatGPT is a good servant but a bad master

Ultimately, you are the one who has control over your social media channels. AI can be incredibly helpful for generating ideas and save you precious time by creating relevant content. But social media is about building meaningful connections. Add the human touch to ensure your content engages your audience and achieves your objectives.

Rebecca Newenham
Rebecca Newenham