In the six years since Coffee-Bike first rolled out on the streets of Osnabrück, the German java-slinging franchise has gone from strength to strength. Having opened its first franchise in the UK in May, the company is now entering the Asian market by appointing a new master franchisee in India: Giaan Corporate Services. By tapping into the business’ decades of experience in operational management, corporate management and consulting, Coffee-Bike hopes to ensure the new enterprise won’t grind to a halt as it rolls out in New Delhi and Bangalore.
The expansion comes as urban youths in India are increasingly swapping chai for espresso, with coffee consumption in the country doubling in the last decade. While Starbucks and Costa Coffee have already taken advantage of the opportunity, Coffee-Bike believes it has its “finger on the pulse” of the market in India and is confident that it can effortlessly blend into the mix: “Coffee-Bike’s unique mobile concept can be easily integrated into Indian shopping centres”, said Gopal Mohan Gupta, master franchisee of Coffee-Bike India.
Tobias Zimmer, co-founder and CEO of Coffee-Bike, is equally optimistic: “The market entry in Asia is a very exciting task. It makes us proud to operate our made-in-Germany Coffee-Bikes at the other end of the world.”
As franchises depend on the quality of their franchisees, Coffee-Bike’s partnership with an experienced organisation means its success in India shouldn’t be a tall order.