Coach drivers

A lot of franchise models talk about the importance of people and people skills being at the heart of their businesses but for ActionCOACH it really is key. It is perhaps the most vital component of its offering.

Coach drivers

“Our franchise partners must have a keen interest in business and people and a passion for wanting to develop themselves and others,” says UK Managing Director, Julie Wagstaff.

“We tend to attract two different types of people. The majority of the people that we recruit join us because they want to be a coach themselves. They want to be the ones out on the frontline delivering the coaching and then, once they’ve built up a good level of income, they grow their team and profits by adding further coaches.

“On the flip side, we also now attract the investor mentality, individuals who want to invest and build a serious business. They don’t necessarily want to be involved in the day-to-day of the business but instead recruit the right people to go out and deliver the service whilst they take a passive role in overseeing their investment.”

Wagstaff is unabashed at expressing her enthusiasm for the number three ranked Elite Franchise business, having joined first as a coach and then through her success, transitioning into the role of UK Managing Director.

“ActionCOACH appealed to me because we help people to change their lives and get more time with their family or do the things they choose to do. I love learning and I love seeing people develop and grow, and the ActionCOACH franchise was the perfect vehicle for me to do exactly that!”

Proof of the pudding… She can cite lots of examples of where the ActionCOACH model has worked for individual franchise partners.

“We’ve got a number of coaches who have been with us quite a few years now who have upgraded to the territory model, accelerating the growth of their business and helping them to leverage through their team so they can help lots more business owners.

“Kevin Riley in particular stands out. He was recognised by the BFA and HSBC as the winner of the UK’s Community Hero Award for the difference he made in Warwick and Coventry through COVID, and also won the Great British Franchisee Award in July this year. Many loved the results they achieved so much they signed up to be long term clients and he currently holds the record for getting to £83,000 per month of income in two years of launching his franchise.

“Marc Eccles was initially a client of ActionCOACH, but found that he loved the coaching role so much, he decided to invest in the business himself. He now owns three territories and has five coaches working for him.”

Ronnie Dungan
Ronnie Dungan