Franchisees, just like customers, like things that are new to the market, something different, something fresh. With the cost-of-living crisis continuing to create challenges for every business, a unique approach will allow you stand out from the crowd and capture new customers.
This could mean an update to branding to keep everything looking modern and in-touch, or a tweak to your offering. Fun is fresh! At Burger & Sauce our strap line is ‘Let’s get saucy’. It’s a slogan that always attracts attention and customers love it!
Alternatively, a new service or product could spark interest with existing or new customers? Or it could be a new customer communication, advert or newsletter or a competition or prize draw? Try something out of the ordinary which has not been done before to keep customers coming back for more.
At Burger & Sauce we try to keep our whole offering ‘as fresh as it can be’. This relates to the ingredients in our burgers, right through to our approach to customer service and the technology in our restaurants. Everything is designed to give a feeling of ease and efficiency and a great fresh tasty product.
We also use PR and marketing to shout about it! For us, talking the talk and walking the walk is just as important. We want our customers and potential franchisees to know how fresh our ingredients are. How each burger is hand made to order for the best taste experience! We’ve also added new menu choices such as lemon chicken wings so there is always something new and different to set us apart from the competition. And in the quick service retail market, competition is fierce, so constant innovation is necessary. It comes naturally to us in such a fast-paced working environment.
Let’s face it, the past few years have not been easy, however, Spring is a time of growth and I’ve got a good feeling about 2023. In the hospitality market, restrictions and now increased costs have led to challenges. However, people still need to eat and there is a huge opportunity to take advantage of shoppers’ confidence in returning to the hight street, but taking a share of the market will only be achieved by those franchisors with fresh thinking and a new approach. Therefore, why not make 2023 the year when you do something fresh and different and reap the rewards?
