Franchises have been a popular business model for decades, allowing individuals to own and operate their own business while benefiting from the support and resources of a larger company. However, as the world becomes increasingly digital, franchisees can find it challenging to stand out in a sea of competition online. Many franchisors are turning to technology to help their franchisees succeed, but in doing so, they may be overlooking the power of authenticity.
In today’s world, people are craving real connections more than ever before. This desire for authenticity extends to the way people interact with businesses and brands. Rather than being bombarded with slick, over produced glossy content, consumers want to see real people talking about real businesses. This is where franchisors can help their franchisees create authentic content that speaks to their audience.
One tool that is particularly effective in this regard is ShoutOut. ShoutOut is a video platform that allows franchisees to create short, authentic videos promoting their business.
Video clips can be filmed and uploaded directly from a mobile device, then automatically branded and personalised, making it easy for franchisees to create content on the go. By providing franchisees with a platform to create their own videos, franchisors are empowering them to connect with their audience in a meaningful way while including a branding element to the content.
Franchisors can also provide training and support to help franchisees create effective videos. This could include guidance on how to structure a video, what types of content to include, and how to engage with the audience. By equipping franchisees with the skills and tools they need to create compelling content, franchisors can help their franchisees stand out in a crowded online space and even become viral superstars on TikTok, YouTube Shorts or Instagram Reels.
While technology can be a powerful tool for franchises, it’s essential not to overlook the importance of authenticity. By enabling franchisees to create their own authentic content, franchisors can help their franchisees connect with their audience in a meaningful way. ShoutOut is just one example of a tool that can help franchisors achieve this goal, but ultimately, the key is to focus on building real and lasting connections with customers that go beyond fancy videos or slick marketing messages.