As AI leaders ask the UN to keep humans in control, Katie Bullon of Activ Marketing asks marketers the same question about their own work: who is really steering?

Laura Hill explains how large language models are changing the way prospective franchisees discover brands, and what franchisors need to do now to ensure they are visible and recommended, in an AI-first world

James Cutting explores how artificial intelligence is making business ownership more accessible and why franchising could become the natural next step for workers navigating an AI-driven economy

Bright & Beautiful has unveiled a new seamless quote and booking tool, alongside a customer portal, as part of its continued investment in digital innovation across its franchise network

If you’re currently scouting the UK franchise industry for your perfect match, the inability to quickly analyse content in detail is actually a bit of a problem

AI tools are increasingly being deployed across franchise networks, including customer profiling, marketing automation, pricing optimisation, workforce monitoring and automated customer service

In March 2026 the BFA (British Franchise Association) polled its members to find out if they were using AI in their businesses and if so, what difference had it made?

Franchise leaders are racing to adopt AI. The ones who win will be those who use it to strengthen human judgement, not replace it

As we look ahead to 2026, the overriding feeling is that the appeal of franchising and being your own boss is only getting stronger

I loved attending the BFA Conference this year and, as expected, there was a lot of discussion about AI

AI is transforming how aspiring franchisees find opportunities. It covers everything from analysing reputation and performance data to matching you with the ideal franchise

Discover how AI is revolutionising franchise development, saving time, nurturing smarter leads and driving growth with automation, personalisation and cutting-edge tools for the future