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A home sweet home for property investors

Written by Ronnie Dungan on Wednesday, 06 July 2022. Posted in Interviews

Property investment franchise, Platinum Partners, provides expert support and mentoring that helps people to build portfolios of co-living rental properties. We spoke to MD Emma Hayes to learn more…

A home sweet home for property investors

Many people are happy to own just the one home, but those keen to take advantage of the opportunity often find they lack the knowhow to navigate the legalities and technicalities to create their profit centre.

If you’re looking to convert a property to an HMO (Houses in Multiple Occupation) then the process is more complicated and needs some experienced advice. That’s the moment when Platinum Property Partners enter the scene, offering a franchise opportunity for willing investors.

Managing director, Emma Hayes, explains a bit more: “Platinum is all about certainty.  Over our 15 years in business, we have perfected a low-risk model for creating a long term, reliable income stream - enabling our clients to enjoy their time doing things they really enjoy. Our USP is the experience of our team and our incredible network.”

That network currently comprises 205 franchisees and more than 700 different properties across the UK. The expansion and recruitment process to find new suitable partners is ongoing.

“We are actively recruiting new Partners into the network and aim to support each individual with their own personal property investment strategy.  For our Partners it’s more important to maximise each of the assets they acquire, as opposed to being too focused on the number of properties.  However, most of our Partners aim to acquire a minimum of three properties throughout their Platinum journey.”
Covid and the accompanying lockdown, saw many businesses struggling but Platinum was lucky to be able to turn it into a positive.

“From a business perspective, Covid really reminded us of the resilience of the co-living model and demonstrated again the importance of good-quality HMOs in mix of all housing options available.

“Covid also helped us innovate the way we communicate with our Partners and has demonstrated to our network that there are multiple ways to connect and engage.

“From a team perspective, it has given us the confidence to support members of the team that need more working from home and shown us how well a hybrid model can work - especially for the parents in our team who have school runs and other commitments!”
According to Hayes it takes “drive, motivation and access to funds” to become a Platinum franchise partner. The firm’s Flex scheme (slightly different to the basic franchise offering) offers an eight-year franchise term costing an initial £23,975 + VAT, followed by a monthly subscription fee of £250 + VAT and a 5% monthly management service fee on gross rental income. Plus an additional franchise fee and other charges for mentoring on a second property.

“Although we are all about high end housing, there is certainly a sliding scale of what affords this practically,” she explains.  “Our partners focus on providing good quality, safe, clean accommodation and many achieve this without investing significant capital.  It all depends on our Partners’ level of funding, their location and investment strategy.

“Our new Flex product has just opened the door to an even wider pool of people who may want to achieve a long-term financial income with the support of the Platinum community, without necessarily having a large pot of capital to get them going.

“Flex is designed to support new Partners to get their first property up and running with long term operational support. Not only does it have a lower entry cost into our franchise, and it’s also aimed at supporting those people who may not be ready to invest all their time (just yet!) into building a portfolio and recognises working or family commitments.  Additional support and mentoring is then provided at the point where the Partner is ready to expand and grow their portfolio.”
The focus for 2022 is about celebrating the firm’s 15th year of business but also about continuing to promote the concept, adding to the number of franchisees and properties and refining the offering.

“This year is all about getting out there and having great conversation about our space in the property market.  We are focusing on shining a light on our expertise, the resilience of the model, and on us celebrating 15 years in business!

“We have some incredible experts and fantastic partners in the Platinum network, and our marketing plan this year is concentrated on telling more of their stories and sharing their wealth of experience with those outside of our network for the benefit of the private rental sector and its future evolution!"

As well as the numbers, Hayes wants to add to the package that is on offer to members by widening its pool of experts, broadening the type of advice and intelligence they can bring to members in a way that adds value for those committed to the Platinum process.

“With our wealth of property knowledge and expertise we’re keen to drive value to as many different people with different investment / property needs as possible.  We aim to continue enhancing the products available outside the core franchise whilst continuing to innovate the model for all existing partners.”

Increasing access in terms of required investment levels and types of property is key to expansion of Platinum too.

”In addition to creating more products and broadening the scope of our training, offerings like Flex are designed to open the door to more amazing people who want to join our amazing tribe!”, enthuses Hayes.

Property has long been established as an almost foolproof investment opportunity, but one that for the average home-owner at least, requires knowledge and additional funding to fully realise its potential worth.

Platinum’s scheme offers a way in by providing access to the right expertise in the legalities and investment, opening the door for investors who have the will but not the necessary know-how.

About the Author

Ronnie Dungan

Ronnie Dungan

Ronnie is a business journalist and comms specialist of some 30-plus years' experience, although thanks to a rigorous moisturising regime, and the right lighting, you wouldn't necessarily know it. He has edited and published so many titles that he has properly lost count. It's well over a dozen, but he shows no signs of calling it day just yet.

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