The Australian fitness franchise is strengthening its grip on the UK market with the opening of its new Paddington studio
No matter how you slice it, the growth of F45, the fitness franchise, is nothing short of extraordinary. The first studio was launched in Sydney back in 2013 but the company has made remarkable gains since, having grown the network to include over 940 franchises around the world. And the company doesn’t show any signs of slowing up as it just opened up its fifth British studio.
But while the new F45 studio in Paddington is the latest franchise in the network, it won’t be the last. Not only is the franchisor planning on opening a further 50 locations in the UK this year but the company also aims to grow its global network to include 1,150 franchises by the end of 2017.
And if the launch of the Paddington studio is anything to go by, it seems as if there is sufficient interest in the franchise’s high-intensity group sessions to accommodate the growth. “Since opening our doors, we have been truly overwhelmed with the support and interest from the public,” says Cameron Tew, co-owner of F45 Paddington. “F45’s unique concept and offering truly sets it apart from its competitors and we’ve been inundated with enquiries from people wanting to experience F45 themselves.”
So F45 is pumping up nicely. And, unlike its clients, it’s seemingly doing so without breaking a sweat.