Sandler Training, the worldwide leader in sales, leadership and management training, recently announced its new global partnership with HubSpot, the cloud-based CRM Platform.
The partnership has led to Sandler Training UK choosing HubSpot as its Sales and Marketing Technology provider for the entire franchise network in the UK.
The shift has brought about the creation of a world-class CRM hub that all franchisees in the UK can benefit from – whilst getting support on its use centrally from head office. The build of a custom marketing and sales platform has enabled franchisees to improve and perfect their marketing efforts and given access to state of the art sales tools that go hand in hand with the Sandler approach.
By creating a central system, each franchise office now finds consistent marketing campaigns and tactics available to use instantly,, elevating the entire network by means of consistent messaging throughout the brand. Individual franchisees now have the sales and marketing capabilities and support that reaches far beyond what would be possible when creating a start-up business. The power and advantages of being part of a franchised brand have never been clearer.
These capabilities are underpinned by support from the central UK office, which has worked with several partners to create the state of the art platform and continue to support the franchisees with training, regular updates and hands-on help to get the network using it to its full capabilities.
The partnership comes after HubsSpot underwent Sandler Training programs and saw the impact it had on their business. Their average selling price increased and time to close deals decreased, leading to significant results across their organisation.
Sandler established a standardised sales process across their organisation and helped management and front line salespeople master the Sandler Selling System. Sandler then established transparency in reporting and pipeline management before helping leaders create and deliver personalised learning paths for Hubspot revenue generators, all of which contributed to the great results they saw.
Yamini Rangan, CEO of HubSpot said “We chose Sandler because their world-class methodology empowers salespeople to improve incrementally over time. The Sandler training is a master class in sales”.
The partnership between HubSpot and Sandler Training highlights their modern approach to business. Sandler may have started in 1967 but is constantly adapting and innovating to remain a market leader.
This article comes courtesy of Sandler Training, the world leader in sales, management and leadership training.
