In franchising, you have an array of options to take your pick from. Franchisees can choose to invest in a sector they’re passionate about, an industry they think is profitable, or a fill a gap in the market within their region. But what about an industry that few have ventured in? Tapping into an untouched market can have its benefits, particularly if you’re the first one to do it within your region. World’s leading renovation company Refresh Renovations have proved just that, opening 7 operational franchises in the UK in just under 2 years.
Refresh Renovations have seven franchisees across Britain and four operations in the US, with plans to grow even more. Now, the renovation firm operates four franchises in Florida, Miami, Portland and Huston with over 80 franchises across the world.
Refresh Renovations hope to expand to 10 UK operations by the end of 2019, 50 in 2020 with plans to grow towards a projected capacity of 500. The company has seen shining success since launching UK franchises in 2018, they have also recently opened a new head office in Nottinghamshire equipped with state-of-the-art facilities for franchisee onboarding and training.
“Refresh is a proven business model globally with operations in the UK, USA, New Zealand and Australia comprising over 80 franchisees,” Vincent Smith, Refresh Renovations’ UK General Manager said. The UK projected franchise numbers are 10 by the end of 2019, 50 in 2020 with an aggressive growth plan towards our projected capacity of 500.”
Franchisees entering the renovation market will be entering a fragmented industry, meaning no single group of companies holds the top title. Without much stiff competition, this makes it ideal for franchisees looking to enter and dominate a market.
“Refresh offers franchisees something that is very rare, a unique business opportunity, with no consolidated competition, in a market which is bigger than the fast food industry,” Mr Smith explained. “First mover advantages are very rare in today’s market and Refresh presents that opportunity.”
Investing in a franchise means you are taken care of from day one, provided with the necessary tools and training to bring your business to success. “We leverage this marketing opportunity via our 3 pillars of success (marketing/process/systems) which are by an ‘all you can consume’ training and support commitment,” Mr Smith said. Speaking about the ideal franchisee, he stressed the important of individuals who are customer focused, driven and have managerial skills in order to achieve big.
“Our ideal franchise owner is someone without a traditional construction background, the majority of our franchisees have management experience in sales, finance, marketing or are successful business owners already,” Mr Smith added. “However, aptitude is the most important aspect for success and we look for partners that are customer focussed, driven to scale, excellent people managers and analytical.”
Franchising is a profitable market to tap into. Franchisees are provided with the resources and training to develop the necessary skills and knowledge in order to achieve maximum results with their business.
This article comes courtesy of Refresh Renovations who provide its customers a superior experience while carrying out exceptional renovation work in multi-trade projects, making the process less stressful for the homeowner and maximising budget efficiency.
