At Platinum Wave, we’ve spent over 15 years helping franchisors do just that – by getting the foundations right, building winning recruitment strategies, and providing the kind of hands-on support that actually moves you forward.
Since 2008, Platinum Wave has earned a reputation as one of the UK’s leading franchise consultancy teams. With four BFA-accredited advisors and a highly experienced support team, we deliver more than just advice – we bring insight, energy and real-world know-how to every project.
Whether you’re just getting started or eyeing up new territories across borders, we’re here to help you thrive. Here’s why:
Franchising is about people as much as it is about systems. At Platinum Wave, we work collaboratively on every project, bringing multiple brains, specialities (and personalities) to the table. You don’t just get a single consultant, you get a whole team’s input, support and enthusiasm. And we bring you so much more than just the technical knowledge you need. It’s hard to think of a team more plugged into franchising than Platinum Wave – between sponsoring initiatives and events, speaking at conferences and workshops, and judging major awards, our expertise is based on the most current ideas, trends and technologies in franchising.
We have our finger on the international pulse too. It’s funny how many clients want to come visit us every summer – I’m sure us being based in Edinburgh is just a coincidence – we’ve already played host to brands from South Africa, Canada, US and Czech Republic this year and that was just July!
So how might we help you?
For established franchisors, our services go beyond the basics, offering tailored solutions to support growth at every stage. Whether it’s planning for multi-territory or international expansion, improving recruitment marketing, or conducting network health checks, Platinum Wave is there to provide targeted advice and strategies. We also offer bespoke packages for both new and established franchisors, depending on network needs and resources. Our one-on-one mentoring for both franchisors and franchisees is a key element of our offering, helping them hone the skills required to unlock their full business potential. This year for example, we’ve been running incredibly successful regional growth hubs for clients, where we hold franchisees accountable to their growth targets and equip them with the necessary skills, action plans and mindset to succeed. Retainer packages are available to ensure ongoing support, with options that include monthly check-ins, email access for advice and more.
Tailored Franchise Recruitment: Finding the Right Fit
At the heart of a thriving franchise is a network of the right franchisees. But attracting the perfect candidate is no easy feat. At Platinum Wave, we specialise in recruiting franchisees who not only meet the technical requirements but also align with your brand’s values and culture.
We work with franchisors at every stage of growth—from those seeking their first single-unit franchisee to brands looking for experienced multi-unit operators or international master franchisees. Our team starts by helping you craft a detailed candidate profile, ensuring that we target individuals who have the right skills and mindset for your business. We know that selecting franchisees is about more than just skills; it’s about finding the right fit to foster long-term growth and harmony across your network.
An example of our work: one of our clients, a rapidly expanding QSR brand, was looking for experienced multi-unit franchisees to help scale their operations. Through targeted recruitment strategies, we attracted a group of candidates who not only had the financial capacity but also the operational expertise to grow the brand effectively. With our help, the brand has sold almost all its UK territories in just 3 years.
Beyond recruitment, we stay by your side through the entire process, supporting both franchisors and candidates to ensure smooth, informed decisions from initial contact through to final negotiations.
Marketing That Cuts Through the Noise
In today’s market, throwing a generic ad on a franchise portal won’t cut it. You need marketing that speaks to your ideal franchisee clearly, authentically and powerfully.
We’ll help you:
- Define your ideal candidate profile
- Create compelling messaging and content
- Build high-converting recruitment funnels
- Run digital campaigns that generate quality leads
Whether you’re looking for the tools to attract your first franchisees, or a complete overhaul of your not-been-updated-for-years recruitment strategy and approach, we’ll tailor our support to your goals and budget.
Why Platinum Wave? Because franchising isn’t one-size-fits-all – and neither are we. We listen. We challenge. We roll up our sleeves. And we genuinely love what we do. We’ve worked with clients from across every sector – from creative and education to QSR and professional service – and we tailor our approach to what your network needs right now. Franchise growth is a marathon, not a sprint. If you want a long-term partner who knows the road, and how to help you navigate it, we’re ready when you are.
Visit www.platinumwave.co.uk or get in touch today to chat about how we can help you scale your franchise the smart way.
