Is it time to enable your franchisees to make video content? Could one of them be then next big thing on TikTok and propel your franchise into the stratosphere? I know, I know, video is expensive and time-consuming and needs to be high quality to not adversely impact your brand, blah blah.
If you want to make a traditional corporate video then yes, use an expert, don’t scrimp on budget to get something great. A bad quality corporate video can indeed adversely affect the reputation of your brand. However, there is a whole world of video that is both cheap and effective.
Nowadays just film a clip on your phone and upload to social. It won’t look professional, but It’s not meant to, so the video quality won’t impact your brand adversely. There is no expectation of quality. It’s like video fast food. In fact, if it’s too good people may not like it. You don’t go to McDonald’s for a posh meal but people love McDonald’s.
If you want to make these social videos look better you can use tools like shoutout.social to add your branding and music automatically.
You can also send your branding to franchisees so they can make videos automatically complete with your branding. These are still authentic short social style videos and if people are not that polished on camera or the lighting is a bit off it doesn’t matter, in fact it makes them better, because that’s the style.
Yes, I am biased because ShoutOut is my company. However, I get paid a lot more from making high quality videos via my production company, sprat.tv.
After nearly 40 years of creating content, I am on a mission to get every company to make authentic social videos without spending a fortune. People keep asking me why am I recommending a cheap solution rather than my expensive one? Quite simply because I think it’s the future. Yes, expensive videos are still important, but they must be good. However, franchisors and franchisees could be making these ‘talking to camera’ lo fi social videos that are about the message rather than the quality. Still not convinced? Look at the rise of TikTok and check out some of these stats
‘Studies show that 54% of consumers want to see more video content from a brand or business they support (HubSpot, 2018).’
So even if you are making videos people still want more!
‘The latest video marketing statistics show that 86 percent of marketing professionals use video as a marketing tool (Wyzowl, 2021).’
93% of marketers say they’ve landed a new customer thanks to a video on social media (Optinmonster, 2019).
Video posts on LinkedIn are shared 20 times more than other content formats (LinkedIn).
Videos that are 30-90 seconds long work best on LinkedIn (LinkedIn).
That’s right, a 30 second clip from a franchisee is all you need. Just record a clip on your phone and share it. Then repeat monthly, weekly or even daily and don’t worry about the quality, just worry about the message.
So get started today. Start with just your phone and build up to a more professional solution like ShoutOut.social. Yes it’s a blatant plug but hey, shoot me, or rather shoot yourself, with your phone, giving value to your audience. Making videos is like going to the gym, it’s a great thing to do and can provide a huge amount of benefits, you just need get on and do it.
