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Elite Franchise Magazine Celebrates Top 100 UK Franchise Brands

Written by Sally Anne Butters on Thursday, 23 March 2023. Posted in Franchise

On Thursday, March 16th, franchise industry leaders convened at The Tower Hotel, London for the dazzling Elite Franchise Top 100 (EF100) awards gala.

Elite Franchise Magazine Celebrates Top 100 UK Franchise Brands

On Thursday, March 16th, franchise industry leaders convened at The Tower Hotel, London for the dazzling Elite Franchise Top 100 (EF100) awards gala. In its seventh year, the EF100, in association with HSBC, honours the best and brightest in the UK's franchise industry, ranging from established powerhouses to ground-breaking newcomers.

The prestigious EF100 ranking is based on eight key criteria, such as support for franchisees, market positioning, and growth projections for the coming fiscal year. This year's entrants were also assessed on their strategies for overcoming economic turbulence and lingering effects of the pandemic.

Snap-on Tools triumphed, securing the top position and making it the sixth consecutive year the franchise has ranked in the top 10. National Franchise Manager Lisa Law said, “We’re incredibly proud of our team and franchisees who have made this win possible. The dedication to selling, fantastic customer relationship skills and genuine self-motivation our franchisees possess are what sets them apart.”

The event also recognised several exceptional franchises with specific awards. Right at Home received the HSBC Exceptional Performance Award, Driver Hire won Franchisor of the Year, Dream Doors won the Innovation of the Year Award, sponsored by, and Pass the Keys earned the Emerging Franchisor of the Year title.

“This year, franchises were evaluated on their ability to proactively tackle current issues. As always, we were astonished by the productive and progressive outlook of these businesses,” said Scott English, Brand Director of Elite Franchise. “Every year the ranking becomes more competitive, and this year has been no exception. From hundreds of entries, the list showcases franchises that have continued to provide exemplary services or products alongside substantial support to their networks of franchisees. The franchises on this list have truly impressed us with their innovative ideas and positive mindsets – they deserve huge congratulations.”

Notably, Puddle Ducks climbed 24 spots from last year's ranking, landing at 20th place in 2023, while The Travel Franchise made an impressive debut at the 17th position winning the award for Highest New Entrant. The EF100 also serves as a valuable resource for those considering franchise opportunities, showcasing the best options available in the UK.

Anita Roberts, Franchise Director at HSBC UK and one of the 24 franchising specialist judges this year, added, “The EF100 event is the perfect opportunity to bring together the best in UK franchising. As with every year, I’m very proud to be a part of the event, celebrating the franchises which have shown fantastic resilience and tenacity during the demanding economic environment. The way in which franchisors and franchisees have united to formulate new mechanisms for growth is nothing short of remarkable.”

Entries for the EF100 2024 list will open in August this year. To view the complete EF100 2023 league table, click here

About the Author

Sally Anne Butters

Sally Anne Butters

Sally Anne Butters is a business owner specialising in public relations and franchising for 20-plus years. Co-founder of specialist franchise PR agency. Sally has supported franchisors and franchisees alike, helping them to leverage the crucial pillars of trust, credibility and storytelling for growth. In today's market, savvy consumers know only too well when they're being sold to. Creating communities, telling a compelling story and connecting on a human level is the way smart brands reach their audience - and compel them to act.

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