Invest in a force for good: performing arts and wellbeing

When evaluating the success of a franchise business, we typically focus on factors such as turnover and growth.

Invest in a force for good: performing arts and wellbeing

When evaluating the success of a franchise business, we typically focus on factors such as turnover and growth. While these are key considerations when investing in a business, it is important to consider additional markers of success, such as company values and ethos, and the benefit your product or service brings to those who use it. 

Participating in performing arts can offer numerous benefits to young people, from boosting confidence to enhancing creativity. Performing arts can encourage children to develop important communication skills, promote emotional intelligence and build resilience and dedication. By fostering cultural awareness through exposing children to different cultures and traditions, broadening their perspectives and increasing their appreciation for diversity, engaging in performing arts activities can support a child’s personal and social development. 

Studies have shown participation in performing arts led to a 71% decrease in feelings of anxiety and a 73% fall in depression, with 76% of participants reporting an increase in wellbeing and 69% feeling more socially included1. Such staggering figures prove performing arts is a critical service. Here, Andy Knights, CEO of Stagecoach Performing Arts, shares three benefits of investing in a franchise that has a positive impact on wellbeing. 

Improved retention

A franchise that provides a crucial service for children, performing arts services have longevity, regardless of economic climate. By prioritising the quality of services and fostering strong relationships with students and parents, a franchise that supports the wellbeing of children can foster customer loyalty and retention. When parents witness the positive impact on their child’s wellbeing and feel confident in the training and support provided, they are more likely to continue choosing and recommending the service. 

Children’s performing arts programmes often focus on nurturing creativity, self-expression, confidence and social skills. By understanding and addressing the developmental needs of children at different stages, performing arts offerings can create engaging and age-appropriate experiences that keep their students interested and committed. Tailoring programmes to cater to specific age groups and offering progressive learning opportunities can enhance student satisfaction and retention. By cultivating a supportive and inclusive environment where children can form friendships and parents can connect with like-minded individuals, children’s performing arts schools can create a sense of belonging and community for students and their families. Delivering exceptional experiences and building a supportive community enhances loyalty, ensuring the long-term success of a children’s performing arts franchise.

Social responsibility 

A performing arts franchise allows its franchisees to contribute to positive social outcomes, making a difference in the world and increasing job satisfaction and fulfilment. Stagecoach Performing Arts fosters a positive work environment and prides itself on its strong company culture. Franchisees are more likely to feel engaged, committed and productive when they believe in the franchise’s mission and values. Being part of a franchise that provides positive opportunities for young people means franchisees are exposed to a wide range of challenges and opportunities. Franchisees develop their personal and professional growth, developing skills such as problem-solving, critical thinking, empathy and cross-cultural understanding. 

With many individuals seeking professional opportunities that align with their values and allow them to make a positive impact, a strong focus on social responsibility can be a compelling factor in attracting and retaining talented, successful franchisees. This not only contributes to franchisee satisfaction but also supports the long-term success and sustainability of the franchise as a whole. 

Wellbeing and balance 

Performing arts franchises can become an integral part of their local community. By contributing to the growth and development of children, franchisees can make a positive impact on the community they serve. This involvement can foster a sense of pride, connection and belonging, which can significantly contribute to franchisees’ overall wellbeing.

Part of what attracts prospective franchisees is the option to achieve a work-life balance. At Stagecoach Performing Arts, principals can work flexibly, allowing them to spend quality time outside of work. Achieving and maintaining a healthy work-life balance can significantly improve overall wellbeing. With the ability to engage in activities outside of work, from spending time with loved ones to pursuing personal interests, franchisees can relax, recharge and alleviate stress. This reduced stress level positively impacts mental and physical health.

Balancing work and personal life allows franchisees to engage in activities that bring them fulfilment, fostering positive emotions and a sense of purpose outside of work. Having time for relaxation, hobbies, socialising and self-care activities helps reduce burnout, prevent exhaustion and maintain mental wellbeing. It fosters a sense of accomplishment and enables individuals to develop new skills, explore their passions and find meaning beyond their professional responsibilities. Striking a work-life balance positively affects professional contributions – when franchisees have time to invest in their life outside work, they return with renewed energy, focus and motivation. 

1 All-Party Parliamentary Group Creative Health: The Arts for Health and Wellbeing

Andy Knights
Andy Knights