Video is a powerful way to promote your franchise business and does not have to be complicated or expensive to make. The YouTube generation are now making buying decisions and they are used to ‘Lo FI’ DIY videos. So don’t get hung up on video quality or production values, you just need to make sure your videos are not boring.
Interview a franchisee
Conduct a short recorded video call using tools like Zoom or Webex and then add your branding and logo with tools like Adobe or iMovie or add them automatically with tools like ShoutOut. Recording a short interview is a great way to highlight the success your franchisee is having and provide useful information for other franchisees.
Video testimonials and reviews
Encourage your franchisees to capture video testimonials and reviews from their customers. The authentic voice of the customer is a powerful sales tool and it’s a good idea to take every opportunity to capture and video testimonial or review from a customer. Even if its recorded using just a smartphone it will have real value
Social media videos
Nowadays it’s very easy to point a camera at yourself and create a quick social media video. This can be anything from promoting offers, announcing new franchisees, showcasing your product or service or just providing useful information to prospective customers.
Slideshow videos
People often associate video with moving images, however a video montage of still images with music is a powerful story telling tool, especially when combined with overlayed text. These are really simple videos to make, and you can utilise still images provided by your franchisees. Events, activations, charity work, behind the scenes are all really useful ways of using a slideshow video. Tools like ShoutOut.social and Canva.com can make these videos very easily.
Event promotion
Last but not least are event promotion videos. Events and virtual events are a powerful marketing tool and creating video invites are a great way to grab people’s attention and showcase the speakers at your event. You can record these yourself and ask your speakers to provide a short video clip showcasing what they will be discussing.
