Enabling your franchisees to market themselves successfully is one of the ways a franchisor can help a franchisee succeed. But are you really doing everything you can to maximise the many marketing opportunities your franchisees have?
The latest innovation in marketing is templates for videos. Enabling your franchisees to ‘show up on social’ and create their own branded videos is very powerful. These videos can be customer testimonials, thought leadership social posts, how to’s, or entertaining TikTok’s. Whatever videos they post, it will pay dividends creating templates to help them do it.
The new breed of video template creation is being led by ShoutOut.Social. The big difference is instead of just creating a video template with tools like Canva or IMovie, ShoutOut will actually add the video content into the template and produce a finished video automatically. You just create the sandwich and let your franchisees add the filling, safe in the knowledge that your branding stays intact and they have produced a video that people will want to watch.
Because ShoutOut is a cloud based solution, it also enables you to send new templates to all your franchisees in one click and have visibility on the videos they are making. Video is here to stay and if you are not helping your franchisees to make videos you are really missing out on a great opportunity.
Gone are the days when you needed expensive equipment or film crews. All you need is a phone. ShoutOut makes the whole process seamless from shooting your clip on a phone or webcam, creating the video automatically and then sharing it to various social media platforms. Whatever tools you use, now is the time to embrace creating video templates for your franchisees.
