‘New design better represents changing world and modern tastes’ says company’s marketing chief.
With spring just a matter of days away, the franchise network Ovenclean has unveiled their new logo. In a press release circulated this week, Ovenclean said the logo ‘better reflects the company’s customers and franchisees.’
What was formerly ‘The original oven cleaning specialists,‘ now becomes ‘Less grime, more time.’ And if you think you’ve seen this strapline before, then you probably have. Back in 2019, Ovenclean used the words ‘less grime, more time‘ during a social media campaign which achieved strong results. Because this phrase resonated with the network’s audiences, the company have now decided to adopt it within the Ovenclean logo.
Ovenclean‘s marketing manager, Rebecca de Chair, said: “This message better communicates the benefits of its service. It has a more contemporary look and feel, featuring crisp, clean lines and a brighter colour palette. The logo certainly benefits from having an updated strapline.”
The new logo will be rolled out across the company, starting with the website and digital marketing. It will be added to Ovenclean stationery, along with their print advertising and also their nationwide network of vehicles.
Rebecca added: “We’re hugely proud of the success that Ovenclean has achieved for more than a quarter of a century. In that time, the Ovenclean logo and branding has changed very little, yet the world around us has changed at a phenomenal pace – especially in the last 12 months.
“Now, more than ever, people value their time so much, and our professional oven cleaning service means customers don’t need to spend long hours scrubbing away at the oven. They’d much rather be doing other things, while leaving the over cleaning to us.
“So, to keep up with ever-changing tastes, styles and trends, we felt it was time to refresh matters. Our updated logo feels more modern, friendlier, and we believe will better appeal to our customers and franchisees.
“We’ve already had a great response internally from our network of specialists, as well as our employees at Head Office, and we’re now keen to see how this update is received by our customers. We hope it truly engages with our audiences, making Ovenclean an even more memorable brand for those who use our services.”
About Ovenclean: Ovenclean is the longest established and most successful domestic oven cleaning franchise in the UK. The company provides specialist oven cleaning services to a large, virtually untapped marketplace. Franchisees operate from professionally liveried vans and so benefit from low overheads and high flexibility. Franchisees use top quality, powerful, safe and exclusive Ovenclean products, enabling them to restore ovens to a pristine condition within a matter of hours.
