FOMO (fear of missing out) is becoming increasingly popular as a genre of video content and can be used as an effective marketing tool. FOMO videos are especially good for events.
The difference between FOMO and traditional event videos is that the former captures the feeling of the event as it takes place, not when it is finished. There are specialised FOMO producers such as May King Tsang from May King T who produce FOMO video content for events. They are video journalists who can provide energy and enthusiasm to short and informative interviews, but the real power of FOMO lies in what the participants themselves share. You can record a short interview with an exhibitor who will talk about his exhibit or provide information about a new product launch. You can record an interview with a delegate who says how much he loved the event. Speaker interviews are also a fantastic FOMO tool. The speaker summarises their presentation in a short and snappy way. FOMO is not just a great tool for more traditional events, but it can be used for other franchisee activity, such as classes or trips. Your franchisees can document customer activity to create some FOMO.
Creating a FOMO video is much easier than creating a polished video. The key to FOMO is a high-energy interaction. The videos are also much more vibrant and immediate than a traditional event video (think YouTuber versus traditional corporate).
To create FOMO you can create a live video that is streamed to your chosen social platform. or you can use a tool like shoutout.social to brand your video with your logo and branding before posting on social. You can even just upload video clips directly from your phone. When creating FOMO videos, you may not always have the time to edit them before posting.
FOMO is an effective content solution for hybrid of events. It allows your digital audience to experience and feel the excitement of your event or activity, even if they are unable to attend in person. If you get it right, FOMO videos will get people to sign up for your next event or become a customer so as to not miss out next time.
