Closed vs open review platforms: Which should your business choose?
SPONSORED FEATURE

Closed vs open review platforms: Which should your business choose?

Sponsored Article
Dec 7 '23
For businesses today, online customer ratings and reviews are crucial, from standing out in Google search to building trust in prospective customers.
Don’t fear the algorithm: Embracing experimentation in digital marketing

Don’t fear the algorithm: Embracing experimentation in digital marketing

James Boyes
Feb 28 '24
For many business leaders, the ever-evolving landscape of digital marketing can be daunting.
Five online platforms to sky-rocket your franchise business

Five online platforms to sky-rocket your franchise business

James Cutting
Feb 27 '24
There’s a whole world of online platforms out there that can support the development of your fledgling franchise business. So here are five that I would wholeheartedly recommend.
How to grow your franchise through podcasting

How to grow your franchise through podcasting

Rebecca Newenham
Feb 2 '24
Entrepreneur and franchise consultant Rebecca Newenham discusses how you can harness the value of podcasts to grow your franchise network.
Unlocking the power of Data Analytics for franchise decision-making

Unlocking the power of Data Analytics for franchise decision-making

Jo Middleton
Feb 1 '24
We live In a data-driven age. Data in franchising can be a really powerful ally in providing the franchisor the opportunity to use data analytics to transform the way that decision making happens
The social media landscape for franchise marketing

The social media landscape for franchise marketing

Paul Clegg
Jan 18 '24
How’s your Social Media strategy? Coconut Marketing’s Paul Clegg looks at key data from 2023, and potential trends to be aware of for 2024.
There are many things to consider when choosing a franchise to invest in. People naturally evaluate financial gains and if they align with their lifestyle goals. Assessing the enjoyment from managing the business and the support offered by the franchisor are equally important considerations too. Above all it is crucial to examine a franchise’s brand reputation as it will impact your business on many levels. Here, Kristen Horler, Head of Sales at Snap Fitness, delves into what people should look out for when researching a franchise’s ethos, code of ethics and values. She emphasises the importance of placing integrity at the core of the franchise’s operations. Starting your research For those interested in investing in a franchise, thorough research is imperative. Immersing yourself in comprehensive research allows potential franchisees to make informed decisions and enhances their chances of success. It’s only once you start to consider elements of the brand identity, like the website and social media presence, that you can begin to understand the brand’s culture. If the franchise’s missions and values resonate with you, the franchise becomes a better fit. After all, when investing in a franchise, you’re buying the rights to their processes and culture, so it’s crucial to align with them. A franchise might grab your attention in theory but what about in practice? Reaching out and engaging with current franchisees is a valuable way to understand the day-to-day operations, painting a clearer picture in your mind. As a rule of thumb, do your due diligence with at least three franchisees – and if any brand seems hesitant to put you in touch with them, it’s wise to be wary. The value of integrity So, you’ve completed your research, and you’re ready to invest. Why is it imperative for you to select a brand that prioritises integrity in their operations? 1. Trust and reputation: brands valuing integrity are more likely to boast a strong, trustworthy reputation. At Snap Fitness, we stress the significance of trust in the relationship between franchisor and franchisee. Success occurs when trust is upheld. 2. Ethical standards and leadership: cutting corners in business has repercussions. Adhering to best practice helps franchisees avoid legal and ethical complications. Principled leadership is pivotal too. Snap Fitness is unwaveringly committed to a family-first, fun “One Team” culture, fostering transparency, accountability and fairness. 3. Employee satisfaction: franchisor integrity creates an appealing work environment, leading to higher retention rates and increased staff commitment. Snap Fitness takes pride in providing excellent franchisee support. Boris & Stefan, franchisees of our Hereford club echo this sentiment, “The support and guidance we received from Snap Fitness was exemplary – particularly when it came to the hiring process. We hired our gym manager with the support of the head office team and the results we’ve achieved since then speak for themselves.” 4. Long-term success: franchises prioritising their ethos tend to achieve long-term success – whether that is overcoming challenges, adapting to market changes or catering to shifts in consumer preferences. Honest and transparent brands inspire loyal customers and bolster a positive brand reputation, paving the way for a more successful business. Kristen concludes, “As a testament to our own commitment to operating by ethical practices, Snap Fitness was recognised by the British Franchise Association in this year’s BFA HSBC British Franchise Awards. We were nominated in both the Brand Awareness and Culture & Leadership categories – our resolve to continue our mission in creating a family-first, fun “One Team” environment remains as strong as ever.”

The value of investing in a brand with a strong ethos

Kristen Horler
Dec 12 '23
There are many things to consider when choosing a franchise to invest in. People naturally evaluate financial gains and if they align with their lifestyle goals.
Franchise Marketing in 2024: What should be your resolutions for success?

Franchise Marketing in 2024: What should be your resolutions for success?

Peter Flood
Dec 8 '23
As we approach another new year, franchise business owners are presented with a golden opportunity to reassess and rejuvenate their marketing strategies.

Is your brand strong enough to franchise?

Rebecca Newenham
Dec 1 '23
Entrepreneur and franchise consultant Rebecca Newenham talks about how you can ensure your branding is ready for the next step
Using location data to support franchise expansion

Using location data to support franchise expansion

Peter Flood
Nov 23 '23
The age-old adage “location, location, location” couldn’t be more accurate when it comes to the franchise industry
Pitch perfect: How to attract the right franchisees to your brand 

Pitch perfect: How to attract the right franchisees to your brand 

Cheryl Harper
Nov 14 '23
Whether you’re a new franchisor or a well-established franchise brand, recruiting high-quality franchisees is vital for building your franchise business
Is franchising misrepresented through our marketing?

Is franchising misrepresented through our marketing?

Paul Clegg
Nov 13 '23
The old saying goes, “People buy from people”. If this is true, then are we enabling people to see themselves in franchising, through the imagery we use?