Navigating marketing challenges: A franchisee's guide

Navigating marketing challenges: A franchisee’s guide

Tim Morris
Jun 17 '24
Unravel the fears of marketing as a new franchisee and discover the path to success in growing your business
Unlock social media content with AI

Unlock social media content with AI

Rebecca Newenham
Jun 10 '24
Rebecca Newenham, a seasoned entrepreneur and franchise consultant, highlights the benefits of using AI tools like ChatGPT to generate social media content for your franchise
The benefits of a cohesive marketing plan

The benefits of a cohesive marketing plan for franchise networks

Dani Peleva
Jun 3 '24
Discover how a unified marketing strategy can enhance brand consistency, boost efficiency and drive success across franchise networks
How to write a winning award entry

How to write a winning award entry

Lucy Archer
May 30 '24
It’s award season! Most notably for franchisors, the BFA awards are officially open for entry
Ten ways to promote your franchise

Ten ways to promote your franchise

Dan Gable
May 24 '24
From social media to podcasts and events, explore these ten ways to promote your franchise and amplify its reach
Establishing customer loyalty as the foundation of franchise success

Establishing customer loyalty as the foundation of franchise success

Cheryl Harper
May 6 '24
In today’s fast-paced and highly competitive business landscape, the relationship between a brand and its customers has never been more critical
Lead generation through PR

Lead generation through PR

Lucy Archer
Apr 19 '24
Is it possible to generate leads through PR activity? It’s a question the team at Rev PR hear all the time
BFA exhibition stand and team 1

Maximising opportunities: How to get the most out of a visit to a franchise exhibition

Pip Wilkins
Apr 8 '24
Franchise exhibitions are a fantastic opportunity for you to meet multiple franchise brands all in one place. Here, experienced BFA members give their top tips on how a potential franchisee can get the most out of their day
Building success

Building success: The vital choice between in-house focus or agency expertise in franchise marketing

Dani Peleva
Apr 3 '24
In the competitive world of franchising, the decision between assembling a dedicated team or outsourcing marketing tasks can define success
Celebrating the Crème de la Crème of franchising at the prestigious EF100 2024 Gala

Celebrating the Crème de la Crème of franchising at the prestigious EF100 2024 Gala

Lucy Archer
Mar 18 '24
In the splendour of London’s Leonardo Royal near the historical echoes of St. Paul’s, the United Kingdom’s franchising elite convened for the much-anticipated Elite Franchise Top 100 (EF100) 2024 gala.
TV advertising is not just surviving; it's thriving

TV advertising is not just surviving; it’s thriving

Sponsored Article
Mar 18 '24
TV advertising now rivals digital for measurable impact, offering franchisors the granularity of web analytics with the broad reach of traditional TV.
Why-SMEs-are-looking-at-TV-advertising-to-fuel-their-growth

How Franchisors are realising TV is possible for their franchisees

Kurt Edwards
Mar 6 '24
AdSmart is the revolutionary approach to TV advertising which levels the playing field so franchisors of all shapes and sizes can benefit from the unrivalled power of TV.